AIRBNB & THE MICO WINTER OLYMPICS
ROAD TO THE 2026 WINTER OLYMPICS
Flow State partnered with Airbnb and the International Olympic Committee to capture the untold journey of six elite winter athletes as they prepare for the 2026 Winter Olympics. Traveling across five countries, we immersed ourselves in each athlete’s world to document how Airbnb empowers them to pursue their Olympic dreams - providing flexibility, cultural connection, and support throughout their training and competition paths.
Through cinematic video storytelling, dynamic photography, and elevated design, we brought to life intimate moments of resilience, ritual, and identity - showcasing the athletes not only in motion, but in the spaces that support them.
SCOPE
EDITING
COLOR
CREATIVE DIRECTION
PHOTOGRAPHY
VIDEO PRODUCTION
VFX
SFX
POST-PRODUCTION
DESIGN
MEDIA STRATEAGY
Perinne Lafont
Mogul Skiier, French National Team
Zoe Atkin
Half Pipe Skiier, Great Britain National Team
Emanuel Perathoner
Mogul skier, French National Team
Karl Geiger
Ski Jumper, German National Team
Federico Pellegrino
Cross Country Skiier, Italian National Team
DP
SHAWN MCLAWS
EDIT
CHRIS LOMARTIRE
DESIGN
MAURA MANOR
PHOTOGRAPHER.
LAUREN NEMEROFF
CREDITS.
Highlighting the power of belonging and the unique role that AIRBNB plays in supporting athletes on their journey to the 2026 Winter Olympics.
When you stay sideways, anything can happen. The layout of sideways is made of a simple thick and thin lines. Its indoor design combining natural and synthetic materials and an extravagant color palette to make your heart beat again and again.
Hilary Knight
Captain, Women's Ice Hockey USA National Team
