We partnered with Vital Proteins during their Vital Diner pop-up in New York to capture and deliver real-time content across brand and influencer channels.

Designed as a cultural moment, the activation brought together beauty, wellness, and community, featuring talent like Patrick Ta. Our role was to move at the speed of the event, producing same-day photo and video content that could be immediately deployed across social.

The result was a live content engine that extended the reach of the pop-up beyond the physical space, turning moments into assets while the conversation was still happening.