For ASICS, we captured the Los Angeles Marathon through a storytelling lens that celebrated the full spectrum of the running community—from elite athletes to everyday participants. Embedded throughout race weekend, we focused on real moments of effort, emotion, and connection, documenting the journey across the city. Through fast-turnaround video and photography, we delivered a dynamic set of social-first assets that highlighted ASICS’ presence on the ground while reinforcing their commitment to supporting every runner’s story.